Loccitane Ae

Loccitane: A Provencal Beauty Brand with a Rich History and Sustainable Ethos

A Legacy of Natural Ingredients and Provencal Traditions

Nestled in the heart of Provence, France, Loccitane is a renowned beauty brand deeply rooted in the region's rich natural heritage. Since 1976, Loccitane has harnessed the power of Provencal plants and traditional distillation techniques to create an array of skincare, body care, and fragrance products that embody the essence of the Mediterranean.

The brand's founder, Olivier Baussan, drew inspiration from the centuries-old knowledge and craftsmanship of Provencal farmers and herbalists. Loccitane's products are meticulously formulated using handpicked botanicals, such as lavender, rosemary, and almond, that are sustainably sourced from local growers.

Sustainable Practices and Environmental Responsibility

Environmental sustainability is a cornerstone of Loccitane's ethos. The brand is committed to preserving the biodiversity of Provence and minimizing its ecological footprint.

• Sustainable Sourcing: Loccitane partners with local farmers who employ organic and environmentally friendly practices.
• Water Conservation: The brand's production facilities prioritize water conservation measures, including water recycling and rainwater harvesting.
• Eco-Friendly Packaging: Loccitane uses sustainable packaging materials, including recycled paper and biodegradable plastics.

By integrating sustainability into every aspect of its operations, Loccitane demonstrates its commitment to protecting the environment and preserving the Provencal heritage for generations to come.

A Commitment to Quality and Innovation

Loccitane's dedication to quality is evident in its rigorous product development process. The brand's in-house laboratories are staffed by a team of scientists and researchers who work tirelessly to create innovative formulas that deliver exceptional results.

Loccitane products are clinically tested to ensure their efficacy and safety. The brand also invests in cutting-edge research to discover new ingredients and develop advanced skincare technologies.

As a result, Loccitane has earned a reputation for creating high-performance products that meet the needs of discerning customers worldwide.

A Global Presence with a Provencal Heart

Today, Loccitane has a global presence with stores in over 90 countries. However, the brand remains deeply rooted in its Provencal heritage.

Loccitane's headquarters is still located in Manosque, the picturesque town where the brand was founded. The company's commitment to the region is evident in its support of local communities and cultural initiatives.

Through its products, experiences, and sustainable practices, Loccitane embodies the essence of Provence, offering customers a touch of the Mediterranean lifestyle wherever they may be.